The IAB UK Podcast

Meet the Founder: Sue Fennessy, WeAre8

Peel back the sales pitch and carefully crafted PowerPoint deck and it’s always a founder's story that is the most intriguing. This week’s episode of The IAB UK Podcast, the latest in our Meet the Founder series, spotlights a founder who has channelled her passion to leverage positive change into her business. James chats to Sue Fennessy, Founder and CEO of WeAre8, a social app that pays you every time you watch an ad - aiming to provide a sustainable future for transformative change through billions of small actions. As the fourth business that Sue has founded, she and James cover the behavioural science that backs up WeAre8, why being a B Corp is so important to the business, and why Rio Ferdinand is so engaged with the cause.  Find out more about <a href="https://www.weare8.com/" rel="noopener noreferrer" target="_blank">WeAre8</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.