The IAB UK Podcast

Inside media planning in 2022, with Blis' Diane Perlman

For our latest episode, IAB UK's CMO James Chandler chats to Blis' CMO Diane Perlman about their newest e-guide 'The insider report: by media planners, for media planners'. The report reveals the trends and insights – by media insiders – that will influence the path of a typical planning cycle in 2022. James and Diane's chat covers connected TV, ‘the forgotten audience’ and gets the inside track from media planners on how they’re thinking and feeling about life post-cookies. Read Blis' full report <a href="https://register.blis.com/the-insider-report" rel="noopener noreferrer" target="_blank">here</a> and check out all of the IAB's resources on identity and targeting <a href="https://www.iabuk.com/user-identity" rel="noopener noreferrer" target="_blank">here</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.