Sonoo Singh – Understanding the power of advertising

With more than two decades of experience reporting on media and marketing, Sonoo Singh is one of the most well-known voices in advertising. Formerly editor at Marketing Week and The Drum, she is known for agenda-setting exclusives and high-profile interviews with industry figures from across the world. Today, Sonoo is the co-founder and editor of Creative Salon, a platform to showcase the power of commercial creativity and help nurture the next generation of diverse talent in advertising and marketing.

Sonoo joins us to talk about the power of advertising to influence culture, and how content can be progressive and creative enough to cut through in a world where people pay to skip ads. She also gives her thoughts on how the industry can better position itself as a career option for underrepresented communities, and how the current class of advertising chiefs are creating a ‘new template of leadership’.

Timestamps

(01:31) - Sonoo’s Origin Story

(06:46) - Creative Salon

(11:57) - Advertising’s role in culture

(15:30) - How to turn adverts into art

(20:09) - Leaders perspective on ED&I

(23:11) - Educating communities about advertising

(27.05) - Advertising’s shame about selling

(29.27) - AI and commercial creativity

(35:27) - Rethinking leadership

This episode was hosted by The Unmistakables’ Founder and CEO, Asad Dhunna, and Managing Director, Simone Marquis.

This episode is available to watch along with full subtitles on YouTube.