The rise of backstreet Brazilian Butt Lifts

It's a procedure designed to give you the hourglass figure made famous by celebs like Kim Kardashian, but the Brazilian Bum Lift has also been described as the world's most dangerous cosmetic surgery.

Yet the non-surgical alternative, involving filler, is becoming increasingly popular.

It’s advertised as a safer alternative, but is in fact just as dangerous, as there’s little regulation to stop anyone from performing the procedure.

So, should these procedures be banned entirely?

ITV News Reporter Ellie Pitt and Digital Video Producer Cree Haughton tell Lucrezia Millarini what you need to know…