Media Voices Podcast

TotallyEV's Chris Minasians on building audience trust in product reviews

This week we hear from Chris Minasians, Director and Editor at <a href="https://totallyev.net/">TotallyEV</a>, an independent site dedicated to articles, reviews and interviews about electric vehicles. TotallyEV has recently hit 5 million views on <a href="https://www.youtube.com/channel/UCieBf1ieW9fX1CD-FTdFCAw">YouTube</a>, so he discusses building an audience through video reviews, and what it takes to run your own reviews site - including getting access to vehicles - as a solo publisher.
Minasians also explores the differences he's noticed between his electric vehicle coverage on TotallyEV, and his more consumer-focused tech reviews on his other YouTube channel <a href="https://www.youtube.com/@TotallydubbedHD">TotallydubbedHD</a>, from audience engagement to relative revenues.
In the news round-up, Chris (Sutcliffe!) and Esther run through a busy week in audio and podcast news. We ask where people listen to podcasts - not Google Podcasts any more - and whether podcasters are seeing any benefit from Apple's promotion of paid shows. There's also the first agenda sneak preview for the <a href="https://publisherpodcasts.com/2024/en/page/summit-home">Publisher Podcast Summit</a>...

Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishing businesses. The team behind the podcast take a common sense approach to media analysis, from the practices of journalism to deep dives into publisher business models.