Media Voices Podcast

Podnews' James Cridland on running a profitable newsletter-first publication

On this week's episode - the last of the season - we hear from James Cridland, Podnews editor and radio futurologist. Podnews is a daily email newsletter about everything podcasting, and is one of the smartest setups we’ve seen in terms of its supporter structure, monetisation and automations. 
James tells us how he’s found the sweet spot between his technical, editorial and audio skills, why classifieds were a surprising success story for him, and the balance between newsletter growth and revenue.
In the news roundup the team discusses the launch of the Guardian's dedicated cooking app Feast, and asks what adjacent apps like cooking or games platforms offer to the parent brand.
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Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishing businesses. The team behind the podcast take a common sense approach to media analysis, from the practices of journalism to deep dives into publisher business models.