Going Deep with Donnovan Bennett

The Art of the Super Bowl Ad

What makes an ad great? How do you understand what makes audiences excited? What's worth paying seven million dollars a spot for? Donnovan brings on Aleena Mazhar (4:53), SVP &amp; Managing Director of FUSE Create, to answer those questions and to discuss some of the trends seen before, during and after the big game. Afterwards, Susan Charles (42;07), Brand Strategy Lead for YouTube Canada, stops by to chat about audiences (especially Canadians, who are without access to American commercials) flocking to the internet to rewatch ads and what can be gleaned from that information. Donnovan's Super Bowl Ad Ranking: bitly.ws/3d2Zi The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports &amp; Media or any affiliates.

Award-winning journalist Donnovan Bennett and producer Sho Alli go deep with the biggest names in sports on how the games we love intersect with health, music, fashion, race, religion, gender, politics, and everything in between from both a national and international perspective. Winner of 'Outstanding Sports Series' at the 7th Annual Canadian Podcast Awards. Airing live and available on demand across the Sportsnet Radio Network weekly.